Blogging is extremely rewarding, but can also be quite frustrating. You pour your heart into a post, and it gets only single-digit views. When you can lean out of your window, shout your words and reach a larger audience, it is natural to ask yourself… is it worth it?
I have mused about the fickleness of blogging in a previous post called – On (Christian) Blogging.
Sometimes a blog post comes together quickly, while other times it is a real effort and takes much time. On those days when it takes extra exertion, it can be disheartening to look at your stats and realise that hardly anyone has read it.
Just prior to the new year, I hit a new record on my site and exceeded the best views I had received in a single day. Such things are really encouraging, and it has pushed me forward to posting daily once again. On the back of that “success” though, it can feel like a great fall to drop down to low views once again.
I am guilty of being a bit stats obsessed, it has to be said. I do like to check on views and the performance of my post, and spend much time figuring out the algorithm and wondering why one post attracts lots of views while another does not. It comes from my day job – did you know I have a day job? In “real life” I am a statistician, and spend a lot of my life reviewing data and drawing conclusions. It is therefore hardly surprising that I start to do the same thing on my blog.
Taking an interest in your stats is not wrong, but too much can be unhealthy.
So, on the days where a post gets only a few views (or none at all!) – is it worth it?
If the Lord has called you to write, then do it faithfully. It matters not how many people read it, although of course that helps, but the important thing is to do what Jesus has instructed you. I feel led to write, and so I am going to keep doing it. If even one person reads it, then it is worth it.
I recall hearing a preacher once giving their testimony. They felt as though God was calling them to speak, and that the message would reach people all over the world. Naturally, they were extremely excited by this notion. Too soon though, they became obsessed with the idea and tried and tried again to make their ministry grow. It only did when they finally laid it down before the Lord. God asked them if He called them to speak to a handful of people in a small church for the rest of their life, would they do it? Only when they could said yes, and mean it, did their ministry start to increase.
I have no lofty ambition for my words to be read by thousands across the globe – although I would not turn it down you understand! But I also know that the bigger my audience, the bigger my responsibility.
What is God calling you to do? If it is to teach a half dozen children in a Sunday School for forty years, do it gladly. If it is to write a blog and have it read by ten people a day, then do that. Nearly everyone I know has a blog or a website or some form of content, but we can’t all be creators or there would be no one left to consume!
I will leave you with this thought. Every time you write a Christian blog post, it is there for people to find when they are ready. Maybe no one will read it today or tomorrow, but perhaps next year when the time is right, they will click that link and give their lives to Jesus. On that day, you will be able to say – it was worth it!
We may never know on this side of heaven what our faithfulness to God will achieve. Imagine someone swinging past your place in heaven and saying thank you! Perhaps God used your words, actions or ministry to reach them, and you will be glad you did it.
Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.Galatians 6:9 (NIV)